EXPERIENCE: Traffic-, Sales- and account management professional

BookSpot,  Traffic manager/ Project lead, Nov 2017 – Present

  • Creating a whole new structure, set up a planning system process and workflow within the marketing department to oversee ongoing and upcoming projects.
  • Connect/align creatives, designers, project managers, producers and leadership team to ensure/achieve deadlines, within a set budget, creativity and energy.
  • Monitoring and overseeing budgets and planning for on- and offline campaigns that live in the world of books and entertainment. (B-to-C)
  • Navigate proactively, optimize resources and planning, tuning workflow, doing this with the least possible wastage of productive hours and capacity.

 

Zenology, Interim International Account Manager, cosmetics, Jan 2016 – Dec 2016

  • Managing a portfolio of accounts (Perfumery to department store, concept store) (B-to-B)
  • Process project orders, after sale service to clients and maintain relationships with existing clients
  • Providing plans and forecasts on customer performance/ sales partners.
  • Analysing and interpreting sales data to identify unexpected patterns and trends
  • Organising and attending tradeshows, organising PR events
  • Export management

 

Dermateur BV, Business Development Account manager – cosmetics, Jan 2013 – Dec 2015                                                                                                           

  • Managing a portfolio of accounts (luxury Spa’s and Beauty Institutes) (B-to-B)
  • Process project orders, after sale service and ensure the proper functioning of existing clients
  • Prepared sales proposals, conducted research, created sales presentation
  • Providing plans and forecasts on customer performance
  • Analysing and interpreting sales data to identify unexpected patterns and trends
  • Coaching and training shop professionals

 

Frontyard & Chabo Bags, Account manager fashion (man/ women), 2011-2013

  • Sales (Saki, Rock’n’Blue Cignonero) Brownsfocus (High end Fashion for women) Chabo Bags (high en bag label)
  • High level telephone and face-to-face new business prospecting (Business–to– Business)
  • Business development
  • Managing a portfolio of international accounts
  • Providing forecasts plans on customer performance
  • Delivering on going market analysis and assessment of competitors
  • PR, Marketing & Sales. Including exhibiting trade shows, promotional activities and press

 

Founder/ owner of Nicole van den Broek Agenturen (fashion), 2007-2011

  • Import/export & fashion agency (Benelux) trendy child fashion labels (B-to-Business) including: RockStarBaby, Religion, Mash, Bebebo, Ollie for the Boy, Fiorucci (medium/high end)
  • Managing the day to day running of the team (2 freelance agents) to build a commercially viable range
  • Develop marketing concept, business plan and website for the web shop
  • Run daily business. Prepared sales proposals, conducted research, delivered sales presentation and new business proposals to secure client base
  • Communicating with the international marketing/production teams (industrial fabrics) in terms of planning, volume and deliveries
  • PR, (E-) Marketing & Sales, including exhibiting trade shows, promotional activities, press releases
  • Dealing with queries from account, stock control, goods in and customer service

 

L’Oréal, Account-/ Rayon manager Biotherm (Division Luxury Products), 1996 – 2007

  • Managing a portfolio of accounts to perfume stores and department stores (Bijenkorf, Douglas, Ici Paris XL) (B-to-B)
  • Process project orders, after sale service to clients and ensure the proper functioning of existing clients
  • Prepared sales proposals, conducted research, delivered sales presentation to secure client base
  • To achieve volume targets and objectives as agreed with the sales manager
  • Working with de sales/marketing manager to establish and implement the merchandise strategies
  • Implement a joint venture program witch led to 30% more revenue increase

 

ELHA Cosmetics, Account- & Rayon manager Beauty & Lifestyle Products for luxury Perfumery and Beauty Institutes, 1993 – 1996

  • Managing a portfolio of accounts (luxury Perfumery and cosmetics) to beauty institutes, perfume stores and department stores (B-to-B)
  • Utilized various upsell techniques. Prepared sales proposals, conducted research, delivered sales presentation to secure client base
  • Coaching and training shop professionals

 

Perfumery Douglas, Department manager Perfume store, 1989 -1993

  • Managing and motivating staff to increase sales and ensure store efficiency. Managing up to 35 members of staff
  • Analysing store sales figures, maintaining accurate records of all pricing, sales and activity reports
  • Manage stock control

 

Education

  • NLP Master Practioner (HBO) 2011
  • NLP Practioner (Coach training with an approach to communication, personal development and psychotherapy) (HBO) 2006
  • NIMA – A (Marketing) 2005
  • Visual Merchandise training (Krauthammer International) (HBO) 2004
  • Sales- en Account management (Krauthammer International) (HBO) 2002-2003
  • Sales & Marketing training (Mercury Goldman) (HBO) 1992
  • Management training (Mercury Goldman) (HBO) 1991
  • Vocational Make-up artist & Perfumery education 1990-1989
  • Small business and Retail management. (HBO) 1988 – 1992

 

Languages

Dutch:      native                                   German:     moderate

English:    fluent                                   Spanish:     moderate

 


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