Experience

BookSpot,  Traffic manager / Project Manager, 2017 – Present 

  • Creating a whole new structure, set up a planning system process and workflow within the marketing department to oversee ongoing and upcoming projects.
  • Manage a team. Connect/align creatives, designers, project managers, producers and leadership team to ensure/achieve deadlines, within a set budget, creativity and energy.
  • Monitoring and overseeing budgets and planning for on- and offline campaigns that live in the world of books and entertainment. (B-to-C)
  • Navigate proactively, optimize resources and planning, tuning workflow, doing this with the least possible wastage of productive hours and capacity.

 

Zenology, Accountmanager  International, Jan 2013 –  Jan 2017

  • Managing a portfolio of accounts (Perfumery to department store, concept store, international agents) (B-to-B)
  • Providing plans and forecast on customer performance / sales partners.
  • Analysing and interpreting sales data to identify unexpected patterns and trends
  • Projectmanagement within the marketing department, responsible for different season and brand related project. From start to finish.
  • Conduction of online and offline campaigns.
  • Responsible for the execution, production and delivery of instore pos materials and other printed materials for all retail, wholesale and travel stores worldwide.
  • Interaction + negotiation of contracts strategically with retailers to increase product exposure and influence display and shelf allocation.
  • Sales & Export management.

 

Founder/ owner of Nicole van den Broek Agenturen (fashion), 2007 – 2013

  • Import/export & fashion agency (Benelux) fashion and accessories (B-to-Business)
  • Managing the day to day running of the team (2 freelance agents)
  • Develop marketing concept, business plan and website for the web shop.
  • Business development.
  • Providing forecasts plans on customer performance.
  • Delivering on going market analysis and assessment of competitors.
  • Marketing & Sales. Including exhibiting trade shows, promotional and activities .
  • Export management.

 

L’Oréal, Account manager Biotherm (Division Luxury Products), 1996 – 2007

  • Managing a portfolio of accounts to perfume stores and department stores (Bijenkorf, Douglas, Ici Paris XL) (B-to-B)
  • Process project orders, after sale service to clients and ensure the proper functioning of existing clients.
  • Prepared sales proposals, conducted research, delivered sales presentation to secure client base.
  • To achieve volume targets and objectives as agreed with the sales manager.
  • Working with de sales/marketing manager to establish and implement the marketing and merchandise strategies.
  • Implement a joint venture program witch led to 30% more revenue increase.